Category: Digital & Ecommerce

In 2018, I joined a UK men’s fashion retailer where the previous year’s Black Friday had been a commercial disappointment. The business had spent heavily on paid advertising, but the returns had not justified the investment. My brief was to improve the commercial outcome, not simply generate more traffic or sales. As I reviewed the […]

Over the years, I have worked with several onsite search technologies, from the search functionality built into ecommerce platforms to specialist providers such as Solr, Algolia and UNBXD. Technology has certainly moved forward, but one thing has remained constant: customers want to find the right products when they search. It sounds simple. Yet anyone who […]